“Humor is something that thrives between man's aspirations and his limitations. There is more logic in humor than in anything else. Because, you see, humor is truth.” – Victor Borge
There’s an old saying: “If you can get them to open their mouths to laugh, you can get them to open their hearts to learn.” And that also makes for effective writing.
As a communication tool, effective use of humor can humanize you, cementing your bond with readers. It can also help your work stand out in a crowded market. And as advertising studies have shown, humor enhances how much we like what we’re reading and how well we remember it afterward.
But use it sparingly. Unless you’re writing about an inherently funny topic, you should limit the humor you use to selective references. Remember, its purpose is to grab the reader’s attention and help you make your points in creative ways.
Find subtle ways to let your readers know that not only is it OK to laugh, but you want them to. What you don’t want is to make them laugh at a time when you didn’t intend it.
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