Creating meaningful 'digital' footprints

“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.” – Amy Jo Martin

Born on this date in 1979, Martin is a native of Green River, Wyo., where I had the chance to overnight a couple weeks ago.  She is a pioneering author, speaker, entrepreneur, and CEO of Digital Royalty, a social media and education company that helps individuals and brands build, measure and monetize their digital universe.

Author of the New York Times bestseller, Renegades Write the Rules, Martin began her career in advertising  but then went to work for the NBA’s Phoenix Suns, where she became Director of Digital Media and Research and started the trend toward sports icons using Twitter as a platform.  Her first client was Shaquille O’Neil and together they set a path now followed by thousands of celebrities worldwide.   “Social media is the ultimate equalizer,” she said.   “It gives a voice and a platform to anyone willing to engage.”                                    

                      With more than 1.2 million Twitter followers of her own, Martin travels the world speaking and educating audiences on the power of social media and the latest social media trends.  She also is a leader in using social media on behalf of others.  “I realized that social media can be powerful force for good in the world,” she said, “and that acts of kindness can be scaled globally.”

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