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Wednesday, January 18, 2017

Put passion at the heart of your work

“I always tell people, start with what you're passionate about. If you truly are passionate, you'll keep it up.” – Robert Scoble

Good advice, obviously, whether it’s for something you are writing, or for any other project upon which you are embarking.  

Scoble, who celebrates a birthday today, is best known as a blogger and for his blog Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft.  Now at UploadVR, he also has worked for Fast Company as a video blogger, and Rackspace and its sponsored community site Building 43, writing on breakthrough technology.

Born in New Jersey, he grew up in the Silicon Valley – literally in the shadow of Apple’s international headquarters – and studied journalism and mass communications at San Jose State.  He has legions of followers and one piece of advice for would-be bloggers is to always maintain your site and don’t change it.  In addition to his blog and very active use of Twitter, he has written several books including the bestselling Naked Conversations: How Blogs are Changing the Way Businesses Talk with  Customers.
“Be the authority on your product/company,” Scoble advises.  “You should know more about your product than anyone else alive if you're writing a blog about it.”  In other words: Be Passionate.

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