One by one

Writers sometimes make the mistake of thinking that they need to be writing for a vast, nameless crowd, and that the words they are putting on paper must be acceptable to that crowd.   Don’t fall into that trap.   Think instead about the one person to whom you would most like to convey those words and whether or not she would be glad to read them.   

New York writer, editor and teacher William Knowlton Zinsser once wrote, “Don’t try to visualize the great mass audience. There is no such audience—every reader is a different person.”

If you successfully please that one person, the likelihood of pleasing many, many more is really quite high.

 

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